8 Excellent Social Media Hashtag Campaigns

8 Excellent Social Media Hashtag Campaigns 

The hashtag has been part of the success of all social media sites. It helped people filter down the content and reach the most popular and recently added content on the web. Many people have started using the hashtag, which made the term too crucial for the users that hashtag has become one of the most famous words on the web.

Hashtag buzz had started back in 2007 when social media giants such as Twitter, Facebook, Linkedin, and Google plus were constructing their ground on the web. Everyone was using the hashtag as their primary indicator to showcase the real-time content.

The Hashtag concept is a pretty old practice, but social media has given new purpose to it. Soon the hashtag became the household name. Everyone started using it to showcase recent posts shared by members.

Businesses have noticed the hashtag's potential, and they began leveraging its benefits through sharing compelling content. People who look for unique information and exciting articles started following the hashtag to stay up to date. It was a brilliant idea back then which helped companies thrive in the competitive market.

Today, top social media marketing companies are running hashtag campaigns to influence their users. Hashtag no more the secret recipe. Everyone knows the ingredients and process of making the marketing campaign. Creating a hashtag campaign is not a challenging task, but it may be challenging to run a successful campaign.

Most of the social campaigns run online go unheard. The reason for that is the weak execution and lack of knowledge. Thousands of posts are shared every second using the popular hashtag. Getting visibility in those posts would be way tricky these days.

Your post will pass through a large number of people unnoticed. A socialmedia marketing agency for small business takes care of the execution and makes your campaign successful.

As a result, you get to experience increase visitors, engagement, or even the shoutout to your post. Entire efforts of getting traffic through the shared content would be futile if you do not plan. The company has to have a solid strategy to leverage the hashtag benefit in marketing.

Hence, you should consult social media marketing agency services before you plan your campaign. The best SMM service company would have many ways to run your campaign.

Learn from the top brands and see how they plan their hashtag campaigns

1) WantAnR8 by Audi

 

Audi has a fleet of excellent car collections. When they planned to launch their new car, AnR8, they came up with the unique hashtag called "WantAnR8" on social media. In response to this hashtag, one of the Twitter users showed her desire to own this car one day. In response to this hashtag, the company has surprised the girl by letting her drive an R8 for a day.

2) Distance Dance by Procter & Gamble

Procter & Gamble is the household name, and their produce is widely used all over the world. During the pandemic, the brand launched a social media campaign, making people participate and win exciting prizes. The campaign was promoted using the hashtag "DistanceDance" on social media.

Many Tiktok sensations and famous social media celebrities are partnered to promote this campaign which took off instantly when it was introduced to the public. Many people have joined the fun, and it became one of the successful social media campaigns on the web.

3) National Fried Chicken Day by KFC

The national fried chicken day is celebrated every year in most parts of the world. When KFC noticed the buzz on social media, they came up with the brilliant idea to infuse their marketing campaign into the already popular hashtag. Company launched various marketing campaigns using the hashtag, which generated massive success for the brand. It has become KFCs most popular hashtag campaign in history.

4) HereToCreate by Adidas

Adidas has come up with a brilliant strategy during the Boston Marathon in 2018. They created customized videos showing all 30000 participants in the video. All these athletes appreciated the brand's efforts and shared those videos on their social media platforms. It has helped the brand reach the athletes' followers and gain more footfall to their store.

5) Share A Coke by Coca-Cola

Coca-cola has become a favorite brand of all age groups after the share a coke campaign. The brand came up with encouraging people to share the coke by personalizing labels for a bottle. The brand used the real emotion of the human to power the marketing campaign.

People started using the coke as a gift with a personalized touch to the bottle. People can log to the website, create their personalized label, and get their coke delivered to their home.

It has become a viral Hashtag on the web and is still in use in various ways. A social media marketing agency for small businesses will support you in creating such a campaign for your brand.

6) Spotify Wrapped by Spotify

Spotify started sharing year-end data with users about the most famous artist on the web, most listened to songs, albums, etc. As the year's pass, Spotify wrapped has become a trending topic. People used to wait eagerly to see what the top song of the year is.

Everyone wanted to know the user's preference and listening habits and how it is changing every year. A personalized list is created for the users to allow sharing with easy clicks. It gave people access to social media and showcased the yearly statistics to their friends.

7) Shot on iPhone by Apple

Shot on iPhone encouraged people to take their short videos and share them with others. The fun element in the video making has made it so popular that it never went out of the business.

Still, people use the hashtag to see what people have shared recently. Best socialmedia marketing companies would help you to get such a campaign design for you.

8) Lets Do Lunch by Domino's Pizza

Dominos UK offered a discount on the Pizza to the Twitter user using the Lets Do Lunch Hashtag on social media. When this hashtag has been promoted, many people jump to social media to get a discount. Soon the hashtag was trending on the top position in the most popular hashtag.

Final Verdict

If you plan to run the social campaign, search for the "social mediamarketing agency near me" or "social media strategies companies near me" to get the desired result. Agency will help you to design your social campaign and drive more customers.