Digistart | Bangalore

                                                   The Future of AI in Digital Marketing Computer technology has come quite far since its initial creation back in the 1940s. Every year we see new advances and development in the information technology world, leading to the eventual technological singularity, but in the meantime, we still have many years where the modern technology of AI can be leveraged to improve our businesses and daily lives. Initially, AI or artificial intelligence was expensive to create and use and therefore had very few applications as it is too expensive or impractical for most businesses. This is all changing now as AI grows in its reliability, and capacity while becoming more inexpensive and ubiquitous. This has led many industries to start adopting AI and machine learning technologies into their practices. This i...

                         Which is better, SEO or SEM? You must have noticed that when you type “ best SEO service near me ” or “ PPC service near me ” on Google search, you get some results with an ‘ Ad ’ written before the url of the relevant site and most of urls without any prefix. The first category of the results are shown because of SEM and the later because of SEO .  It will be pointless to ask the question which is better, SEO or SEM before knowing what exactly they are and how they work. Hence, let us first understand in brief what is SEO and what is SEM . What is SEO? Simply saying, SEO is making your websites user friendly up to the extent that search engines can easily interpret it and rank them on the SERP(search engine result page) as per user’s search queries.  It is important to note that when we talk about search engines, mostly we talk about Google. It is because Google is the most ...